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Geeks are mostly boys, but they are useful anyway

Posted by Andy Singleton on Wed, Mar 09, 2011 @ 12:54 PM
 

After seeing our customer map yesterday, a team member sent me this astonishing graphic from Facebook "page insights". 95% of the people following Assembla are male.

facebook demographics resized 600

According to Facebook, males belong on the bottom.  82% are 18-34 years old.

To the trained marketing mind, these lopsided demographics would indicate that we need a swimsuit issue of the blog, rather than boring statistics.  I see a lesson in managing international teams.

People often ask me if I experience cultural conflict working with team members from ten countries.  Actually, I don't.  I have one of the most homogenous workforces in the world. They tend to be geeks.  They come from the country of code. Their geek nature wins over their varied nurture.

The larger your recruiting pool, the more likely you are to get people who work in the same way. Hopefully they aren't all male, and hopefully they bring in a variety of new ideas. However, they will share a common outlook and goals.

Assembla is designed to help you manage a global team.  This is important because it allows you to recruit globally, and we have posted various kinds of advice about how to do it.  We recommend using basic tools like advertising, and paid trial jobs, and not allowing logistics to take our attention away from finding top talent.

For example:

A different perspective on the war for top talent in Silicon Valley

Blink and the art of hiring the best

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